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Hispanic Energy Drink

Daisy Ramirez, CEO of Potencia Energy Drink, had a goal to create an energy drink with Hispanics in mind.

"I wanted to create an energy drink for Latinos with the flavors they grew up loving," she says. The result is Potencia Energy Drink, an energizer that captures the flavors of Hispanic culture. These flavors include tamarindo, mandarin (orange), maracuya (passionfruit), piña (pineapple), grape and mango.

Tamarindo, a fruit flavor very well known in Mexico and Central and South America, will be the first available next month. Potencia Energy Drink will come in a 16-ounce can with an industrial look that will showcase all of the Latino national flags. For more info, visit www.potenciaenergydrink.com.