New E-commerce manager heads up Web venture

Kris Alvarenga, the new manager of E-Commerce for Paddock Pools, will develop and oversee the company’s new online super store, www.ShopPaddock.com. With more than a decade of experience as an industry leader in Web development, internet marketing and search-engine optimization, Alvarenga will head up all Paddock Pool’s e-commerce initiatives. Since debuting this past March, more than 100,000 visitors have viewed the site, making ShopPaddock.com one of the fastest growing e-commerce Web sites on the Internet.