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Hires, promotions and honors
NEW VP OF STUDENT AFFAIRS AT PHOENIX COLLEGE
Phoenix College has picked Jesse De Anda as its new vice president of student affairs. An experienced educator and administrator, De Anda recently served as the dean of student affairs at Mesa Community College and was responsible for the enrollment management initiative at two comprehensive campuses, three off-site locations and the on-line enrollment services function.
Prior to accepting the Phoenix College post, he acted as the senior associate dean of Student and Community Services at MCC. Before working for the Maricopa Community Colleges, De Anda was an advisement and outreach specialist at ASU West and a program coordinator of the Multicultural Student Center at Northern Arizona University.
He holds a master's degree in educational leadership and administration and a Bachelor of Science degree in advertising and public relations from NAU. He is also a graduate of the Hispanic Fellows Leadership Program of the National Community College Hispanic Council.
SPA OWNER ELECTED TO NAWBO BOARD
Liz Treviño, owner of Skin Frenzy Day Spa, 828 N. Central, in downtown Phoenix, was elected in November to the board of directors of the National Association of Business Owners (NAWBO), Phoenix Chapter, as community alliance chair.
"Liz Treviño is a great new addition to our board of directors," says NABWO Phoenix President Carolyn E. Brown. As community alliance chair, Treviño will be responsible for forming new alliances with new and diverse business markets, Brown says.
The National Association of Women Business Owners (NAWBO) is the voice of America's 10.6 million women-owned businesses. Since 1975, NAWBO has helped women evolve their businesses by sharing resources and providing a strong input to shape economic and public policy.
ASU GRAD JOINS SNELL & WILMER
Law graduate Stefanie A. Abalos has joined the firm of Snell & Wilmer, and will be concentrating in securities and general corporate governance. Formerly a Pedrick Scholar and Center Scholar in Law Science and Technology, Abalos brings her award-winning credentials to the venerable legal organization from ASU's College of Law, where she was editor of the Arizona State Law Journal. While at ASU, Abalos distinguished herself by winning the Excellence for the Future Award, excellent achievement in Criminal Law and Excellence for Advocacy. The Phoenix native also holds a Bachelor's of Science in accounting.
CRONKITE SCHOOL CHOOSES NEW BOARD MEMBER
Joseph Ortiz has been named to the Alumni Board of Directors for the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He is currently the communications director for the Arizona Hispanic Chamber of Commerce, headquartered in Phoenix.
STATE LOTTERY ACQUIRES NEW DIRECTOR
Art Macias, Jr. was appointed executive director of the Arizona Lottery in November 2005 by Gov. Janet Napolitano. Prior to this appointment, he had served as the Governor's Director of the Arizona Department of Weights and Measures since July 2003.
As director of the Lottery, Macias heads an agency that operates entirely from the revenue it generates; it receives no general funds from the state. Since July 1981, the Arizona Lottery has returned more than $1.8 billion in net profit to the state. Lottery sales fund public projects and programs such as arts, wildlife, parks, public transportation, roads and historic preservation in cities and towns throughout Arizona.
Prior to joining state government, Macias served for seven years as the Director of the Community and Economic Development Department of the City of Douglas on the U.S.-Mexico border in southeastern Arizona. Macias' binational and bicultural background was vital in coordinating communications and leading projects that spanned the international border between the U.S. and Mexico.
Macias holds a Bachelor of Arts degree in Economics from Brandeis University. He completed a French Master's in International Management from the Ecole Superieure des Sciences Economiques et Commerciales (ESSEC) in Paris, France as a Rotary Ambassadorial Scholar.
He also serves as a member of the board of directors of the Border Trade Alliance, a non-profit organization that advocates on behalf of policies and initiatives designed to improve border affairs and trade relations among the NAFTA nations. Macias is a member of the Arizona-Mexico Commission, the National Conference on Weights and Measures and sits on the board of directors of the Arizona Latino Research Enterprise and the University of Arizona South Foundation.
VALLEY AD PROS JUDGE ENTRIES
Members of the Phoenix Ad Club participated in the 2006 New York Festival's Advertising and Marketing Effectiveness (AME) Awards as creative directors and advertising agency executives judged international entries for the annual contest. AME Awards are given for excellence in effective and creative communications.
Leonardo Torrescando, principal and creative director of Urias Torrescando Advertising and PR organized the creative team.
"It's important for us to participate in judging the entries and to establish links with our own world-class ad agencies with groups like the New Festival's AME Awards," Torrescando says.
Judges from around the globe, including those from such agencies as Ogilvy, McCann and Tokyo's TANAKAPlus, viewed 40 entries from agencies in New York, South America, San Francisco, Japan, Europe, Canada and elsewhere.
