Getting the goods to buy Hispanic

By Staff
The buying power of Arizona’s Hispanic population is very evident as retailers targeting this segment are bolstering their presence in the state. In particular, some stores are offering their own in-house financing to help draw in their primarily Latino customers.
 

FAMSA, a Monterrey, Mexico-based company that already has expanded into California, Texas and Nevada, opened its first Arizona store in the third quarter of 2007 in west Phoenix. Plans call for the publicly held, credit-oriented retailer opening other stores in Glendale and Tucson.

 

The chain of more than 300 stores sells furniture, electronics and appliances. About an eighth of its U.S. sales are done its FAMSA-to-FAMSA program, which allows customers here to buy furniture and other goods to deliver to relatives in Mexico.

 

In the East Valley of the Phoenix metro area, La Curacao, an electronics retailer, has announced it will start construction of a 100,000-square-foot store in south-central Mesa early this year. This “big box” store will join the company’s first Arizona location, in west Phoenix.

 

La Curacao, which also has a Las Vegas location, offers a selection of household appliances, computers and electronics that suit the tastes of Hispanic consumers.



This article appears in the February 2008 issue of Latino Perspectives Magazine.

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